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the East to the West everywhere when you look at the fashion industry, you will
find T-shirt is occupying a massive part of it. Now the question is how it came
to be such an iconic essential in every country? How decorating garments for
example, screen printing, photo printing etc. turned into a billion-dollar
industry? All of these inquiries will be clear to you after reading this article.
A couple of years ago, t-shirts were considered as undershirts and generally they were of light color and basic design. To this modern age, still many aristocrats as well as classy individuals wear them merely for that purpose. If we look at the history of t-shirt, we will find it date backs to sometime between the Spanish American War and the year 1913, in that time the U.S. Navy starter issuing them as undershirts for their members. After the end of World War II, it became a common scenario to see the soldiers returned from war wearing their trousers along with t-shirt as casual dress. In 1920, the term “t-shirt” took a place in Merriam-Webster English Dictionary as an official word. But t-shirt started to be considered as a stand-alone outerwear garment from 1950, when an actor named Marlon Brando wore a t-shirt in a movie entitled A Streetcar Named Desire.
During 1950s, some companies in Miami, Florida initiated experimenting with the design of garments particularly t-shirts. One way of creating extra value of garments that later turned into billion-dollar industry was that of screen-printing. These companies used to screen-print t-shirts with the names of resorts and different kinds of illustrated characters. One of the first pioneers to imerge in this field was known then, as Tropix Togs, which was founded by Sam Kantor. Tropix Togs had the authorization for screen-printing the characters of Walt Disney for instance, Mickey Mouse and Davy Crockett. From the beginning of 1960 people started to see screen-printed t-shirts as a recognized means to express commercial advertisements, political views, souvenir messages and personal opinions. In 1994, the U.S. Domestic Printing Industry turned into a giant business compared to the automotive industry. this printing industry employed more than 1 million people and grossing over $83+ billion in annual revenue stands to demonstrate that t-shirts are iconic fashion statement in a world.